Journal

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Beauty for Everyone, Everywhere: IDA Beauty Expands to Africa

At IDA Beauty™, we believe that beauty knows no boundaries. What started in the UAE as a dream to create clean, inclusive, and affordable luxury makeup is now growing into something bigger, and we’...

How to Apply IDA Beauty™ Loose Setting Powder Like a Pro

If you want your makeup to stay flawless all day, the secret isn’t just in your foundation; it’s in your setting powder. IDA Beauty™ Weightless Loose Setting Powder is designed to lock in your mak...

Skip the Flowers and Chocolates-Give the Gift of Beauty This Valentine’s

And just like that, Valentine’s Day is right around the corner! While flowers and chocolates are classic, why not switch things up with something they love? Beauty gifts are not just thoughtful—the...