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Affordable makeup brush

5 Signs Your Makeup Brushes Need Cleaning (And How to Do It)

If your makeup brushes could talk, they’d likely have a lot to say about how they’ve been treated. Keeping your brushes clean isn’t just a luxury—it’s essential for maintaining flawless application...

Holiday makeup is all about bold colors, shimmer, and dramatic eyes to make a statement. Unlike your everyday look, festive makeup brings out metallics, rich lip colors, and glittery finishes that ...

Foundation Shade

Make Up Your Mind: Find Your Perfect Shade with IDA Beauty Virtual Try-On

In today's digital world, shopping for makeup has never been more exciting or convenient. Gone are the days of wondering whether foundation shade matches your skin tone as it does on the model. Wit...