Journal

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How to Apply IDA Beauty™ Loose Setting Powder Like a Pro

If you want your makeup to stay flawless all day, the secret isn’t just in your foundation; it’s in your setting powder. IDA Beauty™ Weightless Loose Setting Powder is designed to lock in your mak...

Skip the Flowers and Chocolates-Give the Gift of Beauty This Valentine’s

And just like that, Valentine’s Day is right around the corner! While flowers and chocolates are classic, why not switch things up with something they love? Beauty gifts are not just thoughtful—the...

Affordable makeup brush

5 Signs Your Makeup Brushes Need Cleaning (And How to Do It)

If your makeup brushes could talk, they’d likely have a lot to say about how they’ve been treated. Keeping your brushes clean isn’t just a luxury-it’s essential for maintaining flawless application...