ABOUT US AND VALUES
IDA Beauty Shop is more than just a makeup store; we are a beauty community. Our journey began with a passion for makeup and a dream to help everyone feel their best. With years of experience in the beauty industry, specialize in three different categories: face, lips, and eyes cosmetics, with a commitment to premium quality and durability, we have quickly become a standout in the beauty industry leading E-commerce.
Our range of luxury premium-quality formulations makeup product made from natural organic ingredients, biodegradable, vegan beauty, eco friendly, cruelty free, gluten, sulfates, and halal certification. We curate products that not only enhance your features but also empower individuals to express themselves through makeup.
Meet The Founder,
Idowu Adepeju Damilola
At IDA Beauty, our story begins with a visionary founder, Idowu Adepeju Damilola, a beauty model with a passion to redefine the beauty industry. At just 10 years old, she discovered her passion for makeup - a world of creativity and self-expression that lit up her heart.
Despite her enthusiasm, her parents were hesitant wanting her to prioritize more traditional paths. But the love for beauty never faded, it fueled her determination to break barriers and pursue her own dream.
Today, as the founder of IDA Beauty, she’s proud to share the magic of makeup with the world, empowering others to embrace their unique beauty. This journey is not just about products; it's about honoring passion, creativity, and the brave pursuit of one’s dreams.
As she embarked on this remarkable journey, she taught a name that would truly encapsulate her vision.
Instead of resorting to words already defined in the dictionary, she crafted "IDA" by removing the first letter from her surname, middle name, and last name. This Unique name symbolizes the Individuality and innovation that drives our brand.
OUR VISION AND MISSION
Since the inception of IDA Beauty in October year 2023, our founder mission has been
crystal clear: to be the leading supplier of high-quality, fresh, and beautifying cosmetics worldnation. Her ambition extends beyond borders, with a vision to expand our presence into other markets across the globally.
IDA Beauty brings professional affordable luxury within reach, offering products that cater to every budget. Our commitment to quality is unwavering, as we create cosmetics made only from the finest organic materials, with a focus of excellence, we've built a strong reputation for good service and clean beauty products that empower you to feel your best. With our core values of providing beauty solutions that respect both you and the environment!
Our mission is to provide everyone with innovative, trendsetting, and versatile makeup products that cater to a wide range of skin tones and preferences. At IDA Beauty values inclusivity, creativity, and self-expression in all aspects of our brand. We believe that makeup should be fun, empowering, and for everyone, regardless of gender, age, or background.
As a global brand, IDA Beauty is dedicated to supplying makeup products worldwide to reach a diverse audience and cater to the needs of makeup enthusiasts around the world. All our products are dermatologist tested to ensure that it meets high standards of quality, performance, and safety.
We strive to bring joy and confidence to our customers by offering a wide range of makeup products that are innovative, high-premium quality, and accessible to makeup lovers everywhere.
Beauty For Everyone
Everybody deserves to look and feel beautiful. That's why at IDA Beauty, we are committed to creating beauty products that cater to everyone.
OUR STORE
At IDA Beauty, we're not just a beauty brand; we’re a pro-aging beauty line designed for women of every generation.
Our reach extends across multiple countries, with a burgeoning e-commerce brand that caters to consumers around the world.
At the heart of IDA Beauty is the belief that beauty knows no age limit, and every individual deserves to feel confident & glamorous. Redefined the notion that quality must come at a high price.
IDA Beauty brings professional luxury within each offering products that cater to every budget, our community to quality is unwavering as we create cosmetics made only from organic materials.
With focus on clean beauty principles, we've built a strong reputation for health conscious beauty products, high performing halal sustainable beauty and ethical luxury.
Our product is testimony to our commitment to providing you with affordable high performance makeup that enhance your unique beauty.
As we grow, we're excited to bring you even more products that will elevate your beauty routine and empower you to express individuality.
Join us at IDA Beauty, where innovations, inclusively and excellent defined our journey
Contact Us
Have questions or need assistance? Our friendly customer support team is here to help you. Feel free to reach out to us via email, phone, or our convenient online contact form. Your satisfaction is our priority.