News

Beauty for Everyone, Everywhere: IDA Beauty Expands to Africa

At IDA Beauty™, we believe that beauty knows no boundaries. What started in the UAE as a dream to create clean, inclusive, and affordable luxury makeup is now growing into something bigger, and we’...

How to Apply IDA Beauty™ Loose Setting Powder Like a Pro

If you want your makeup to stay flawless all day, the secret isn’t just in your foundation; it’s in your setting powder. IDA Beauty™ Weightless Loose Setting Powder is designed to lock in your mak...

Skip the Flowers and Chocolates-Give the Gift of Beauty This Valentine’s

And just like that, Valentine’s Day is right around the corner! While flowers and chocolates are classic, why not switch things up with something they love? Beauty gifts are not just thoughtful—the...

5 Signs Your Makeup Brushes Need Cleaning (And How to Do It)

If your makeup brushes could talk, they’d likely have a lot to say about how they’ve been treated. Keeping your brushes clean isn’t just a luxury-it’s essential for maintaining flawless application...

Trending Holiday Looks: Your Guide to Festive Makeup

Holiday makeup is all about bold colors, shimmer, and dramatic eyes to make a statement. Unlike your everyday look, festive makeup brings out metallics, rich lip colors, and glittery finishes that ...

Make Up Your Mind: Find Your Perfect Shade with IDA Beauty™ Virtual Try-On

In today's digital world, shopping for makeup has never been more exciting or convenient. Gone are the days of wondering whether foundation shade matches your skin tone as it does on the model. Wit...

IDA Beauty Professional 11pcs cluster L makeup brush set: Perfect Addition to Your collection

Elevate your makeup game with the IDA Beauty™ Professional 11pcs cluster L makeup brush set. Designed for precision and versatility, this set is a must-have for beauty enthusiasts seeking flawless ...

IDA Beauty™ Matte Liquid Lipstick: A Comprehensive Review

Explore the ultimate review of IDA Beauty™ Matte Liquid Lipstick. Our in-depth analysis covers longevity, color range, and comfort, helping you find your perfect matte shade. Experience the luxury ...

Achieve Flawless with Perfecting coverage glam It Foundations | Makeup Base Perfection

Discover the secrets to flawless foundation. Our guide helps you choose the right shade, apply like a pro, and avoid common mistakes for perfect makeup.

Achieving Radiant Skin: Your Ultimate Beauty Routine Skincare Guide

The right skincare regimen can transform your complexion and boost your confidence. This guide will take you through each step of a successful beauty routine, to unlock the secrets to a healthier, ...