Beauty for Everyone, Everywhere: IDA Beauty Expands to Africa

At IDA Beauty™, we believe that beauty knows no boundaries. What started in the UAE as a dream to create clean, inclusive, and affordable luxury makeup is now growing into something bigger, and we’re beyond excited to share that IDA Beauty is coming to Africa!

This expansion is more than business; it’s a homecoming. Our founder, Idowu Adepeju Damilola, a proud Nigerian and beauty model, is bringing the brand back to her homeland, where her passion for makeup first began.

Our Story: From a Childhood Dream to a Global Beauty Community

From the age of 10, Adepeju discovered her love for makeup, a form of creativity and self-expression that lit up her world. Even when encouraged to take a more “traditional” path, her passion never faded. Instead, it grew into a mission: to build a brand that celebrates individuality, creativity, and confidence.

That vision gave birth to IDA Beauty™, a name crafted from her very own initials, a symbol of individuality and innovation. What started as a spark in the UAE has now become a global movement, and Africa is the next exciting chapter.

Why Africa? Why Now?

Africa is a continent bursting with beauty, diversity, and creativity. From deep, rich skin tones to unique cultural expressions of style, Africa has always been a source of inspiration for the beauty world.

For us, it’s about more than entering a new market; it’s about bringing professional, clean, and affordable luxury to a community that deserves products made with them in mind.

Our products are:
✨ Made from natural, organic ingredients
✨ Vegan, cruelty-free, and eco-friendly
✨ Halal-certified & dermatologist-tested
✨ Designed for all skin tones and all ages

This is beauty that doesn’t compromise: luxury you can trust, at a price that works for everyone.

Bringing Professional Luxury Within Reach

At IDA Beauty™, we’ve redefined the idea that quality must come at a high price. Our mission is to give makeup lovers across Africa access to affordable, high-performance beauty products that empower them to feel their best, whether it’s for daily wear, special occasions, or creative self-expression.

And we don’t stop at just beauty. We’re building a community where makeup is fun, inclusive, and empowering for all, no matter your age, gender, or background.

A Message from Our Founder

“As a Nigerian, it fills me with joy to finally bring IDA Beauty home to Africa. This is more than a brand; it’s my way of giving back, of celebrating the beauty, diversity, and creativity that Africa has always inspired in me.

To every makeup lover out there, IDA Beauty is for you. We’re here to help you look and feel your best with clean, sustainable, and affordable luxury products. I can’t wait for you to experience the magic of IDA Beauty.”
— Idowu Adepeju Damilola, Founder of IDA Beauty™

Join the Movement: Beauty for Everyone, Everywhere

As we begin this exciting journey into Africa, we invite you to be part of the IDA Beauty community. Whether you’re discovering us for the first time or you’ve been with us from the start, one thing is certain: our mission is to celebrate you.

This is beauty without borders. This is IDA Beauty™.